Founded by Sarah Botham in February 2016 and launched as an e-commerce platform in March 2017, WiscoBoxes is gift box company that strives to deliver unexpected elegance in items that delight and surprise and truly embody the spirit of the great state of Wisconsin. Each thoughtfully curated item in the boxes as well as the signature red box is grown, produced or crafted in Wisconsin.
Following its 2017 launch, WiscoBoxes has seen strong and steady sales growth and currently features 68 vendors from 38 cities. Each of the products is curated with specific intent: to put Wisconsin in the hands and hearts of recipients across the country, she said. The company’s signature red, themed gift boxes draw on the Wisconsin experience and include Purebred Red (a salute to everything UW-Madison and Wisconsin Badgers); Hometown Hospitality (cheese and sausage essential); Hey Baby, Baby (celebrating a new family addition) and the Wisco Sampler (a choice combination of flavors that are tastefully representative of the Badger state). “The Wisconsin growers, producers and artisan manufacturers who make this business shine earn and deserve the place they find in our boxes”, Botham said, “they embody the true spirit of this wonderful state.”
Indeed, WiscoBoxes was inspired by these incredible makers, she said, the farmers and inventors, the craftspeople and artists who pour Wisconsin pride into everything they do. “WiscoBoxes is a celebration of their ingenuity, their vision and their dedication to producing work of the highest quality that speaks directly to all that is Wisconsin.”
WiscoBoxes celebrated their first anniversary with a happy hour on Friday, March 16 at the WiscoBoxes office, 305 E. Main St.. This celebration was “a tribute to how the journey of WiscoBoxes began,” Botham said. More than recognition of a successful first year, the celebration is “time to express our gratitude for all of the growers, producers and artisan manufacturers who make our WiscoBoxes gifts so special and the friends, family, customers, advisors and enthusiastic supporters who have stood by our side through the highs and lows of a startup’s first year. That’s the real celebration.”